Lean Start-Up (Part 2 of 2) | Eric Swanson | Exponential

Using a business strategy canvas in church planting

December 22, 2016

… you start getting a big picture of what it’s going to take to launch this spiritual enterprise. – Eric Swanson

In this second part of Eric Swanson’s Lean Start-Up training video, he explains how “startups are not just smaller versions of bigger things; the whole purpose of the startup is to do one thing … to discover a sustainable business model through experimentation.” Learn how to use a business strategy canvas to design your church plant.

The Business Strategy Canvas includes:

  • Distribution channels
  • Key partners
  • Key activities
  • Key resources
  • Cost structure

Don’t miss Exponential East 2017 and your opportunity to engage in multiple workshop tracks devoted to launching a new church.

Eric has a passion for engaging churches worldwide in the needs and dreams of their communities toward the end of spiritual and societal transformation. He served with Cru for twenty-five years before linking arms with Leadership Network where he has lead initiatives for externally focused churches, global missions, marriage ministry, and ministry creativity.

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