Leader: Cam Huxford
Leader: Cam Huxford
Monochurch exists to reach the next generation with the gospel online, and then connect those who respond to a network of house churches where they can be discipled.
Jesus gave us the mission for our church in Matthew 28: “Go and make disciples.” Here is our approach to the two core tasks of the Great Commission. We “go” to the next generation online. In that way, we can meet them where they are instead of relying on them coming to us. Then we “make disciples” by connecting the people who respond online to a network of house churches where they can be discipled by believers. Our network of house churches is spread across five states (and counting) so that we have more places to disciple the people who respond. In June of 2021, we reached 41,000 people online and saw 7 of those connect to our house churches. In Nov of 2021, we reached 35,000 people online and saw 6 of them connect to our house churches. As of June 2022, we have reached 6 million people online, 22,000 responded, which led to 2,000 online conversations and we are currently trying to figure out how many will connect. We have two pathways for the people we reach online. One pathway is for non-Christians and the other is for Christians. The pathway for non-Christians is designed to lead to them connecting to someone at a house church. The core metric we look at is how many conversations we can create between a non-Christian and a Christian. The pathway for Christians is designed to get them into a Zoom training where they learn how to plant a house church. Practically, we use online channels with our church name, “Monochurch” to reach Christians because anything with the word “church” in it will get suppressed online in reaching non-Christians. We use online channels which are “under cover” and go by the name “Ghost Ship” to reach non-Christians.
We have two separate “avatars” or target audiences we are trying to reach. The first is the young millennial or Gen Z age non-Christian who will never visit a physical church or watch an online service. Statistically, the next generation of non-Christians will not come to us so we must go to them. The second is the young millennial or Gen Z age Christian who is disenfranchised by the consumerist side of church culture and longs to participate in the Great Commission in a meaningful way.
Our context is the internet. Church history could be told through three technological advancements: The Roman roads, the printing press, and the internet. As demonstrated with the first two, the Church grew exponentially when Christians leveraged cultural innovations. We have yet to truly leverage the internet. The big post-Covid innovation of the internet that the church has yet to leverage is this: vast physical communities can be connected online in a meaningful way. This innovation has nothing to do with reach. Reach is fairly easy. The next opportunity is more about connection.
We look at everything we do in terms of the two core tasks of the Great Commission that I stated above. So I’ll divide the list into two:
Go – go to the lost online
Make Disciples – disciple people in house churches