The Profiles

5 Levels of Multiplication


The Becoming Five Assessment Tool is a new FREE resource from Exponential. This article explains the five different profiles of multiplication. The Assessment Tool determines which level your church fits into.

Church Cultures

A culture is a way of life of a group of people–the behaviors, beliefs, values, and symbols that they accept, generally without thinking about them, and that are passed along by communication and imitation.  Most of the 350,000+ churches in the U.S. experience one of the following three cultures: Subtracting (survival), Adding (growth) or Multiplying (movement).  Each of these cultures has unique distinctives that shape its member’s thinking, its leader’s decision making, and the norms of behavior.

church multiplication


Levels of Church Multiplication

In practice, there is an overlap and blending between these cultures; they are not completely isolated and distinct from one another.  For example, plateaued churches are caught in tension between survival and growth (- and +), and reproducing churches are in tension between growth and movement (+ and x).  The three cultures overlap in a way to create five distinct profiles for churches.

church multiplication cultures

Leve1 :: Subtracting // Level 2 :: Plateauing // Level 3 :: Adding

Level 4 :: Reproducing //  Level 5 :: Multiplying



The Becoming Five assessment tool is built on detailed descriptive profiles of each of these five levels of multiplication! The assessment questions are designed to link self-identified behaviors with the applicable multiplication profiles. The assessment tool integrates the church’s responses into an aggregated score that reflects their multiplication profile. Click here to take the Becoming Five Assessment!