Top 13 AI Terms Pastors Must Know 

Take Advantage Of What AI Offers Ministry And The Church

May 6, 2024

In today’s rapidly evolving digital landscape, artificial intelligence (AI) is becoming an increasingly attractive tool for enhancing the work of ministries and churches. 

However, with the vast amount of technical jargon and complex concepts associated with AI, it can be daunting for pastors to know where to start. 

The key is not to get bogged down by the sheer volume of information or the intricacies of the technology, especially when your day job isn’t to be an AI expert! Instead, it’s about focusing on the basic terms and concepts that are essential for leveraging AI effectively within your ministry.

Because of this, I sat down and tried to figure out what are the jargon terms that the typical church staffer really needs to know when they are just starting to learn about AI. 

I drew up a list of 13 basic terms that are the core building blocks of AI. By familiarizing yourself with these concepts, you can begin to explore how AI can support your ministry’s goals, from enhancing community engagement to streamlining administrative tasks and beyond.

Remember, the goal here is not to become an AI expert overnight, but to gain a working understanding of the basics first. This knowledge will empower you to make informed decisions about how AI can be integrated into your ministry work and help you navigate the technological landscape with confidence. 

I’m hoping to demystify AI for you and your church leader peers so that you lean forward into exploring ways to use AI for churches. The list that follows is your starting point:

1. Generative AI

Generative AI is a transformative technology that enables the creation of new, original content by learning from extensive datasets. It’s akin to imbuing a computer with the ability to mimic human creativity across various domains such as writing, art, and music. For pastors, this means leveraging AI to generate sermon ideas, craft inspirational messages, or create personalized content for congregational engagement. By inputting themes or scripture references, pastors can obtain AI-generated drafts that serve as a starting point for sermons, social media posts, or community outreach materials, enriching the ministry’s resources with innovative and diverse content.

2. Big Data

Big Data encompasses vast and complex datasets that traditional data processing software can’t handle effectively. It includes information gathered from social media, transaction records, and IoT devices, which, when analyzed, reveal patterns and trends. For pastors and church leaders, Big Data analysis can provide insights into congregation behaviors, preferences, and needs. This could mean better understanding attendance trends, optimizing event planning, and tailoring communication strategies to meet the congregation where they are, ultimately fostering a more engaged and responsive church community.

3. Natural Language Processing (NLP)

Natural Language Processing combines computer science, AI, and linguistics to enable computers to understand and interpret human language as it is spoken or written. It’s the technology behind voice-activated assistants, automated translation services, and sentiment analysis tools. For pastors, NLP can help translate sermons into multiple languages, making them accessible to a broader audience, or analyze feedback from the congregation to tailor messages and services better. Because AI tools like ChatGPT use NLP, it can act as a bridge, ensuring that the essence and nuance of their communication are preserved and understood across diverse linguistic and cultural backgrounds.

4. LLM (Large Language Model)

Large Language Models, or LLMs, are powerful computer programs that can understand and create language similar to how people do. They learn from reading a huge amount of text, such as books, articles, and websites. This helps them get really good at knowing how to use words and sentences. For pastors, this technology can be a game-changer. Imagine having a tool that can suggest new ways to explain Bible verses, help write engaging newsletters for your congregation, or even generate ideas for community outreach programs. It’s like having a digital assistant that’s always ready to offer a helping hand with words, making it easier for pastors to connect with and inspire their communities. With LLMs, such as GPT, pastors have access to a new level of support for their writing and communication needs, making it possible to explore fresh, creative approaches to ministry.

5. GPT (Generative Pre-trained Transformer)

GPT is a cutting-edge LLM known for its ability to produce text that closely mimics human writing styles. It can generate articles, essays, and even creative fiction based on the prompts it receives. For pastors, GPT offers a powerful tool for sermon preparation, content creation, and community engagement, providing a starting point for creative and theological reflection. It enables pastors to explore new ways of communicating and connecting with their congregation, enhancing their ministry’s reach and impact through innovative and relevant content.

6. Chatbots

Chatbots are AI-driven programs that simulate human-like conversations with users, providing assistance or information in real-time using natural language processing as part of the interface. They can handle a range of tasks from answering frequently asked questions to offering spiritual support or guidance on demand. For pastors, integrating chatbots into their ministry’s digital platforms can significantly enhance the accessibility and responsiveness of church services, offering members and newcomers alike a welcoming and immediate source of information and support, reflecting the church’s commitment to being open and available to all.

7. ChatGPT

Launched in 2022 by OpenAI, ChatGPT is an online public website using the GPT AI model, specifically optimized for generating human-like conversational responses. The conversational chatbot can understand and reply to queries with a high degree of relevance and coherence, making it ideal for interactive applications. For pastors, ChatGPT can act as a virtual assistant, helping to draft correspondence, provide theological insights, or facilitate study group discussions. It can make administrative and educational aspects of ministry more efficient and engaging, allowing pastors to dedicate more time to pastoral care and personal ministry.

8. Prompt

In the context of AI, a prompt is an input or instruction given to an AI system to generate a specific type of output. It’s like asking a question or setting a task for the AI. For church leaders, crafting effective prompts is essential for harnessing the full potential of AI, whether for generating sermon outlines, creating engaging social media content, or drafting personalized communications. I’ve developed the F.A.S.T.E.R. prompt framework which helps AI users get to better results with less back and forth with the chatbot. Skillful use of prompts allows pastors to guide AI in producing material that aligns with their theological insights and pastoral goals, making AI an invaluable tool for ministry and outreach

9. Hallucination in AI

AI hallucinations occur when generative models, like those used in language or image creation, produce false or nonsensical outputs not based on real data. This happens as AI tries to fill knowledge gaps or interpret vague prompts, leading to plausible but incorrect information. For pastors using AI in ministry, it’s crucial to identify and address AI hallucinations to maintain content accuracy, especially for sermon aids or communications. Ensuring AI-generated content is closely reviewed and verified helps maintain message integrity and prevent the spread of misleading information within the congregation. It is always a good idea to keep a human in the loop and have a checkpoint for fact-checking any outputs generated by AI.

10. Bias

In AI, bias refers to systemic errors that can lead to unfair outcomes, such as privileging one group over another or perpetuating stereotypes. This can occur when the data AI learns from is not representative of all groups. For pastors, recognizing and mitigating AI bias is crucial to ensure that the technology they employ serves the entire community fairly and reflects the inclusive values of their ministry. Construction of the prompts a user inputs is critical to reducing or eliminating bias in the outputs received back. Addressing bias helps maintain the integrity and trustworthiness of AI-generated content and decisions, ensuring they are equitable and reflective of the diverse body of the church.

11. AI Safety

AI Safety is about creating AI systems that operate reliably and for the intended benefit without causing unexpected harm. It involves ensuring that AI behaves in ways that align with human values and ethics. For pastors, this means carefully selecting and monitoring AI tools to ensure they support the church’s mission without compromising ethical standards or causing unintended negative consequences. Emphasizing AI safety helps protect the congregation’s welfare and trust, ensuring technology enhances ministry work without detracting from its core values and principles.

12. Data Privacy

Data Privacy in AI involves the ethical handling and protection of personal information to prevent misuse or unauthorized access. It’s about respecting individuals’ rights to control their personal data. For pastors, ensuring data privacy means safeguarding congregation members’ personal and sensitive information collected through AI applications, whether for personalized outreach, administrative tasks, or pastoral care. Maintaining strict data privacy standards is essential for building and retaining trust within the church community, emphasizing the church’s commitment to respecting and protecting individual privacy. Every church should have an AI Policy in place to guide staff and volunteers on issues related to data privacy.

13. Ethical AI

Ethical AI involves the development and use of AI technologies in a manner that is morally responsible and aligns with societal values and norms. It encompasses considerations of fairness, accountability, transparency, and respect for human rights. For pastors, navigating the challenges of Ethical AI means ensuring that the AI technologies they incorporate into their ministry not only enhance operational efficiency and outreach but also uphold the ethical teachings and moral principles of their faith. It’s about leveraging AI in ways that contribute positively to the church community and society at large, fostering trust and integrity in the use of AI in ministry.

For those ready to delve deeper into the possibilities AI presents, several resources are designed to guide you on this path:

  • Enhance your knowledge and skills through monthly live AI workshops for church staff. These sessions offer hands-on learning opportunities and insights from experts in the field.
  • To gauge your team’s readiness and perspectives on integrating AI into your ministry, take the AI Pulse Check with your staff and teams. It’s a valuable tool for understanding where you stand and identifying areas for growth and alignment.

  • And finally, explore the Exponential AI NEXT Podcast series as well as other resources at the AI NEXT hub available at

Each step you take opens up new avenues for growth, learning, and connection. By embracing AI with intention and informed guidance, you can enhance your ministry’s impact and foster a community that’s both spiritually discipled and technologically empowered.

Kenny Jahng

Kenny Jahng

Kenny Jahng is the Editor-in-Chief of and founder of He is deeply committed to helping ministries connect with the right audiences. Kenny is also the Chief Clarity Officer at Big Click Syndicate, a strategic marketing advisory firm. He holds certifications as a StoryBrand Copywriter Guide and Jasper AI expert, and is the creator of the A.R.T. of Engagement content marketing framework, which has helped ministries worldwide build stronger connections with their audiences. With a passion for empowering Christian leaders to achieve their marketing goals, Kenny can be found on LinkedIn and Instagram or via
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