Are you ready to share the gospel and engage with your neighbors and community?

Are you (or is someone you know):

• Wondering how best to reach the lost?
• Curious about what people think about Christians?
• Ready to develop new evangelism strategies?

This visual guide from Cru Church Movements offers practical ideas based on extensive research through the framework of “Seven Personas.” The group represents different types of people that we live among and uses data to help us understand their background, experiences, and general orientation toward Christianity.

Download the FREE PDF and get to know everyone around you and learn to see the world through their eyes. If we respect that everyone has their own beliefs, then we will always have a place to start with the truth of the gospel.