A Missional Approach to the Marketplace

An Onramp to Entrepreneurial Church Planting


Combining entrepreneurial thinking with a missionary heart for God, entrepreneurial church planters engage the marketplace as a mission field. By taking a missional approach to the marketplace, church planters are once again relevant to the concerns of workers who spend the majority of their day at work. This approach integrates faith and work to reach those who are not coming to traditional churches, despite their best efforts.

Jay Moon
Jay Moon served 13 years as a missionary with SIM, largely in Ghana, West Africa among the Builsa people focusing on church planting and water development, along with his wife and four children. Jay Moon is the Professor of Evangelism & Church Planting and Director of the Office of Faith, Work, and Economics at Asbury Theological Seminary. He authored six books, including Missional Vibrancy and Financial Viability and A Missional Approach to the Marketplace. He also edited five books, including Entrepreneurial Church Planting: Innovative Approaches to Engage the Marketplace. He is a frequent speaker on areas of church planting, evangelism, and marketplace mission. In addition to his role as a teaching pastor in a local entrepreneurial church plant, Jay holds a Professional Engineer’s license and a MBA focused on social entrepreneurship. He started/operates a handful of small businesses. His hobbies include tree houses, axe throwing, and small business incubation.
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